![]() ![]() The iPod’s development coincided with Apple’s acquisition of a company with MP3 software that would become the basis for iTunes, a digital jukebox that organized people’s music libraries so that they could quickly create playlists and transfer songs. In essence, it made possible a Sony Walkman-size digital player with a capacity multitudes greater than anything that existed in the market. The 1.8-inch drive had the capacity to store 1,000 songs. Rubinstein helped spark the product’s development by discovering a new hard disk drive made by Toshiba during a trip to Japan. “You didn’t have to do any market research,” said Jon Rubinstein, who led Apple’s engineering at the time. Jobs thought tapping into people’s love of music would help persuade them to switch to Macintoshes from Microsoft-powered personal computers, which had a more than 90 percent market share. A die-hard music fan, who ranked the Beatles and Bob Dylan among his favorite artists, Mr. Steve Jobs, who returned to Apple in 1997 after being pushed out more than a decade earlier, viewed the emerging category as an opportunity for giving Apple’s legacy computer business modern appeal.
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